Umbiko Wokupakishwa Okuthrendayo 2023-2024 ngamaPentawards
Phakathi kuka-2023 no-2024, imboni yezikhwama zokupakisha ibhekane nentuthuko nezinselelo ezahlukahlukene. Okokuqala, usayizi wemakethe yokupakisha yomhlaba ukhuphuke kakhulu, lapho ukupakishwa kwepulasitiki kube ingxenye enkulu kunazo zonke. Uhulumeni waseShayina wethule izinqubomgomo eziningi zokukhuthaza ukuthuthukiswa kokupakishwa okuluhlaza, okugaywa kabusha, ukushayela uguquko nokukhula kwemboni yokupakisha. Isidingo semakethe sezinto zokupakisha ezinobungani bemvelo siye sakhula, ikakhulukazi sithonywa izinqubomgomo ezifana nemithetho yokuvinjelwa kwepulasitiki kanye nesinqumo esisalungiswa seNhlangano Yezizwe Ezihlangene Yemvelo mayelana nokuqeda ukungcoliswa kwepulasitiki.
Ngokombiko weMordor Intelligence, usayizi wemakethe yokupakishwa kwezikhwama ulinganiselwa ku- $ 43.36 billion ngo-2024 futhi kulindeleke ukuthi ufinyelele ku- $ 58.46 billion ngo-2029, ngesilinganiso sokukhula sonyaka esihlanganisiwe esingu-6.16%. Imikhakha emikhulu efaka isandla emakethe yokupakisha izikhwama ifaka ukudla nesiphuzo, ukunakekelwa komuntu siqu, ukunakekelwa kwezempilo, neminye, kanti isifunda sase-Asia-Pacific siyimakethe enkulu kunazo zonke. Izinto ezifana nokwanda kwesidingo sokudla okupakishiwe neziphuzo, ukwanda kwesithakazelo ekudleni osekulungele ukudliwa, kanye nokuba lula kanye nokufinyeleleka kokudla okufakwe emaphaketheni kuqhuba ukwanda kwemakethe.
Imakethe yezikhwama zokupakisha emhlabeni wonke ikhula ngesilinganiso esingu-4.99%. Amathemba emakethe yezikhwama zokupakisha ayathembisa, ikakhulukazi ezimbonini ezifana nokudla, ezemithi, kanye nezidingo zansuku zonke. Ngokukhula kwesibalo sabantu emhlabeni wonke kanye nesidingo esikhulayo sokupakishwa kwemikhiqizo, isidingo sezikhwama zokupakisha sibonisa ukukhuphuka okuzinzile. Ukuthuthuka kwezobuchwepheshe kanye nekhono lokusungula elithuthukisiwe embonini yokukhiqiza izikhwama zokufaka kunikeze imakethe ngemikhiqizo ehlukahlukene kakhulu nesezingeni eliphezulu. Ukwanda kokuqwashisa ngemvelo kukhuthaze nokuthuthukiswa kwezinto zokupakisha ezingaboli futhi zigaywe kabusha eziluhlaza.
Ngaphezu kwalokho, umbiko wamathrendi wokupakisha ka-2023-2024 okhishwe ngabakwaPentawards ukhombisa ukuthi ukwakheka kokupakisha kuya ngokuya kugxila ekusebenzeni nasekusebenzeni ngenkathi kuqhubekela phambili ekusimameni. Isibonelo, ukusetshenziswa kwezinto ezipakishwayo zephepha nezinto ezigaywa kabusha sekuba umkhuba. Umklamo wokupakisha awukona nje ukuvikela nokuthengisa imikhiqizo; iphinde idlulisele amanani omkhiqizo futhi isungula ukuxhumana okungokomzwelo nabathengi. Lokhu kukhombisa ukuthi imboni yokupakisha iya ngokuya ijwayelana nezidingo zabathengi zokuvikelwa kwemvelo kanye nokusimama.